A common ground of shared values and two, complementary approaches that enrich one another: this is the essence of the collaboration between Lenzing Group and Cittadellarte – Fondazione Pistoletto, aimed at fostering a sustainably aware future. While looking to place art in direct interaction with the different sectors of society, and especially with fashion and the different processes and dynamics of the textile value chain, Cittadellarte – Fondazione Pistoletto found a perfect match in Lenzing's commitment to evolving business in an innovative and far-sighted way.
An Austrian-based company that has focused on fibers for more than 80 years, Lenzing took to heart its ecological footprint long before the word sustainability was even coined, let alone applied as a concept. Its priority has been, from its very start, to produce fibers for many sectors (fashion, beauty care, cleaning, hygiene and home textiles) in a sustainable way. Each Lenzing product is made of cellulose from wood, a renewable natural resource, coming only from certified sustainable sources. An important characteristic of cellulose is its biodegradability and compostability: at the end of their life cycle, cellulosic fibers can re-enter the ecosystem and create a closed-loop production process, mirroring the circular concept of nature where water and chemicals are re-used over and over, and re-circulated within the system.